Since before day one of the 2012 Summer Olympics, fashion has been at the forefront of the London games. From the fury at finding that Ralph Lauren’s opening ceremony ensembles for the US team were produced, gasp, in China, to the Olympic rings tattoos trending on the muscle of the athletes, fashion lovers around the world have found ways of making this a sporting event that they can get into.
Here at Ben-Amun we’re no exception. We’ve been paying special attention this time around, and no, it has nothing to do with Ryan Lochte. Just kidding, let’s face it, that cutie in the pool has kept us tuning in all week, but in our efforts to get another glimpse of Lochte’s bod, we couldn’t help but make a few observations about spectator style, sport-to-sport trends, and national fashions. So get your head in the game and let’s review, Ben-Amun style.
Nail art is all the rage. Be it a mini-flag for each finger, multi-color glitter polish, or a spunky, patriotic mish-mash, athletes are not neglecting their hands as they prepare for competition. But alas, a hand is nothing without the wrist that waves it, so let’s talk about bracelets. Personally, I’d pop on a couple of these for the big moment.
Athletes aren’t the only people being judged. As was expected, London’s Olympic sidelines have been studded with stars. From fashion folk like Stella McCartney to sports greats like David Beckham, the cameras have had their lenses full, and nobody has been more in the spotlight than the royal family. Although rooting for the home team is a must when you’re a royal, dressing for the occasion isn’t always easy (apparently) because while Kate Middleton took home a gold, the queen herself didn’t even medal. Be a winner not a candy puff with the help of Ben-Amun’s Regalia brooches for Fall 2012!
Keeping up with the Phelps Fam is the new Keeping up with the Kardashians. Everybody loves a dynamic sister team, front and center mother, and a post-controversy moneymaker on the same family tree, so for those of us who’ve switched from E! to Olympics, we’re in luck! The Phelps Family is stepping into the spotlight, and they’re dressed for success. So, while Michael stockpiles his medals, take some style tips from Hilary Phelps and her mother, and try out these Ben-Amun necklaces!
Last but not least: Sports are hard, and once you get past the ripe old age of six they stop giving trophies to everyone. So if you’re like us, and you’re never going to stand on the top tier, with the national anthem filling the stadium, and the most revered chunk of gold hanging off your neck, you can fake it. Feel like an Olympian without breaking a sweat in Ben-Amun’s Byzantine Gold Statement Necklace.
-Kristin
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