Riyadh Royalty Goes Behind the Scenes at Ben-Amun

Although Ben-Amun is a company rich in history, with a designer hailing from Egypt and closets full of jewelry that we find pretty magical, our garment district headquarters aren’t frequented by princesses. That said, Saudi Arabian Princess Deena Abdulaziz is no stranger to our showroom, and as of late, to Isaac’s workshop. Rather, on a recent visit to New York, Princess Deena, owner of D’NA, the more-than-just-a-boutique located in the heart of Riyadh, went behind the scenes at Ben-Amun.

The mood boards and accompanying article that resulted from Princess Deena’s visit and which appeared on the boutique’s online magazine, reminded us of two things: first, that we love being one of the designers sold at D’NA, and second, that we may be cooler than we think. Rather than toot our own horn, I’ll let you read D’NA’s article for yourself (just follow this link!) Spoiler alert: they liken the Ben-Amun showroom to Aladdin’s bauble filled cave!

While it’s not so chic to brag, D’NA being one of our favorite international retailers is something that I’d be happy to discuss! Established in 2006, D’NA bills itself as “a unique shopping and cultural experience that seamlessly bridges East and West.” With wares curated by Princess Deena, a woman widely recognized as the international face of East-meets-West style, and a commitment to cross-cultural beauty, D’NA boasts an exceptional selection that is constantly displayed in unique and innovative ways. For instance, check out the image from their store below, and while you’re at it see if you can spot the Ben-Amun!



(hint: you can buy the necklace on the second mannequin here!)


If a trip to D’NA’s Saudi Arabian flagship store isn’t in the cards, at the very least you can enjoy the artful lookbooks and intriguing mood boards on D’NA’s website. Start with the ones featuring Ben-Amun below!

-Kristin