March 20, 2013

A New Place to Call Home

"It came true!" Not unlike one of America's top starlets some so recently have come to love (or love to hate if you will, we are pleading the fifth), Isaac's dream does not involve a shiny gold statue but rather a shiny gold BA logo above cases filled with gold (and silver, and resin, and crystal, pearl, you get the picture) in his very own store that sells nothing but Ben-Amun jewelry!! Seeing all of these baubles beautifully displayed and his name up in lights, all within a modern day brick-and-mortar is something a designer could only wish for. Until now that is...

As some of you may know, it just so happens that Isaac and Regina are the King and Queen of making friends in the most unconventional places and long story short, a friend of a friend (of a friend) has helped lead the way to the exciting news we've been dying to share with you all....

The opening of our VERY first freestanding store worldwide! The store's location in Chengdu Yanlord Landmark in Southwest China is a great start! After over thirty years of business based in the big apple, Ben-Amun has opened a store in partnership with an exclusive distributor in China. Upon learning about our success in other countries as a luxury jewelry brand, our new friend Anderson Wang, Managing Director of Budy Import & Export Trading Co Ltd. saw the potential for Ben-Amun to do extremely well in the China market with free standing stores in upscale malls. With the help of ours and his team combined, Isaac's dream is now a reality and the result is even more stunning than we could have imagined! Looks like Mom's advice about not talking to strangers isn't so dangerous after all!

Ben-Amun China will sell a mix of current season and classic Ben-Amun jewelry that is 100% handmade in our New York factory, right in the heart of the garment district! We're already big fans of our neighbors DKNY, Stuart Weitzman and Versace so we feel right at home! Stay tuned for more exciting news to come about Ben-Amun's launch into retail stores, here are the very first photos of Ben-Amun in Chengdu!






No comments:

Post a Comment