October 22, 2010

Peanuts, Crackerjack and Necklaces

Even in a sport as superstitious as baseball, you wouldn’t think that the whole game could come down to, yup – you guessed it – JEWELRY!  For the past few years you might have seen your favorite players sporting a hemp-type necklace made out of titanium (created by a company called Phiten).  I always expected these at Dave Matthews Band concerts in the 90s, but on full grown men in pinstripes?  It’s very surprising.


We’re used to hearing about players wearing lucky socks they haven't washed since the season opener, or not cutting their hair until season's end, but these necklaces are said to promote stable energy flow throughout the body, lessen fatigue, shorten recovery time and relax muscles. Imagine if lucky socks could do all that?!  Since the Phiten necklaces have never been FDA approved, then it quite possibly is just a placebo effect – which is really just as good as socks.

This got us thinking about our own “lucky” pieces of jewelry.  Our intern, Jasmine, has a small pendant she received from her grandmother right before her passing that is special to her.  Emily has a necklace she bought right before her first date with her now boyfriend, and the pearl earrings from my parents for my college graduation or any piece of jewelry that belonged to my Nana makes me think of happy times. 

Most often, “lucky” jewelry makes us think back and remember the times that were.  Since Ben-Amun has been around for over thirty years now, here are some shots from the early 80s that Isaac still holds dear...

 Just last week a Ben-Amun customer brought in one of the bracelets in this ad to be replated... it must have special meaning to her after all these years! 

 Did we mention how much we love gold?

 
Very Jackie O, one of Isaac’s first celebrity fans.

This ad still hangs in our office hallway!
 
One of Ben-Amun’s Vogue covers from the 80s – lucky us!
 
I’m pretty sure none of these will make us run any faster, pitch a no-hitter or slide in to home plate just in the nick of time, but as we’ve mentioned before, if it helps put us in the mindset that we can do anything, then that’s really all that matters.  And even though I am now a New Yorker I still have to say – go Phillies!  They’ll always be my lucky team!



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